Your Reputation: How to Own It and Make It Work for You

Your Reputation: How to Own It and Make It Work for You

January 18, 2019 by Stella Petrou Concha

Your reputation can make or break your career. So, is your reputation setting you on a path to success or holding you back?

If there’s a gap in the way you see yourself and the way others perceive you, chances are it’s affecting your progression in life and at work. But the good news is, there’s plenty you can do to turn it around.

In this article we’ll explain why your reputation matters and share some simple but effective tips to help you get it back on track and working for you.

Why Integrity Matters

At the heart of everything we do is our integrity. When you live with integrity, your thoughts, actions and words are guided by your morals and ethics. This allows you to be genuine and consistent, which plays a vital role in shaping your reputation. The way you are viewed by the world is defined largely by what you do, so make a point to lead by the front and act with integrity every day.

Culture Affects Behaviour

It’s important to understand that your integrity can be affected by your environment and the people around you. If you’re in a workplace where the culture is questionable, unconsciously, it can rub off on you and affect your decision-making and conduct. As a leader, it’s vital that you show the way with positive values and behaviour. Be on the lookout for warning signs that negativity is creeping in and take steps to rectify it before it becomes a widespread issue. Left unchecked it can lead to bad choices which can put a serious dent in the reputation of your organisation.

Identify and Close the Gap

The way your employees, co-workers and customers see you should align closely with how you see yourself – but this is often not the case. If there’s a mismatch in your internal view and the external reality, identify the gaps and find a way to close them. If it’s not clear where the issues lie, ask your team for feedback via anonymous surveys or in person. Although it can be difficult to hear, once you have a clear understanding of your weak spots, you can find ways to rectify them.


Consciously Build It

Everything you do contributes to your reputation in some way – so make a conscious effort to conduct yourself in a way that matches your ideal self. When you are mindful of this and work hard to maintain it, you’ll build a positive, sustainable reputation that you’ve earned, which is highly valuable.


Bottom Line – Don’t Take It for Granted

Building your reputation not only takes time, it also requires daily maintenance to keep it. It can be easy to neglect your reputation when you’re caught up in the everyday. But when you do, all your effort and hard work can be lost. Give yourself regular reminders of the importance of your reputation and don’t take it for granted. Because the minute you do it could all be lost.


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