Personal Brand: The practice of people marketing themselves and their careers as brands. Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others.
Today there are hundreds of companies operating in any given market. If you want to buy a T-shirt, you can purchase one from a handful of businesses with very little difference in pricing. But what makes you choose one business over another?
The deciding factor often comes down to a company’s brand – which store has a well-articulated set of values and personality traits that resonate with you?
Branding is critical for businesses and equally as important for individuals.
This same idea translates to job-seekers today. Generally speaking, at any given point there are hundreds of professionals with a similar set of skills and qualifications as you. To stand out from the pack you need to have a well-developed personal brand. A set of values and traits that make you unique.
This isn’t something you have to create from scratch. In fact, you have all the ingredients you need to whip up a spectacular personal brand right now.
How can you shape your personal brand?
The process begins with identifying what makes you, you. What areas of business do you excel in? What unique approaches do you take to solving problems? What personality traits define you as a colleague?
Personal branding begins with identifying what makes you, you.
From there you need to refine these conclusions. What particular values, skills and traits do you want tied to you? When people hear your name do you want them to think of a straightforward, outspoken, go-getter? Or are you better suited to a humble, behind the scenes powerhouse?
Once you have defined and refined your personal brand, it’s time to flaunt it. You want to build your brand into an established presence. Start by creating a distinct professional online presence, write industry blog posts, share relevant market knowledge, build up your social media sites with tips and tricks.
Discover your personal brand with Reo
Here at Reo we recognise that personal branding is a critical competitive advantage for modern leaders. That’s why we’ve created Brand You – our very own self-identity workshops, designed to help you understand your personal brand and use it to your advantage. Interested in learning more? Reach out to us today!
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